LIDIA VEDENINA

OPERATIONS ANALYST & MANAGER

Operations Manager and Analyst with over 10 years of experience in B2B and B2C segments across education, EdTech, distribution, and design. I analyze processes and build systems that make company operations transparent, efficient, and sustainable.

My strengths include systems thinking, a structured approach, and clear communication. I am adept at driving toward objectives, establishing collaboration, and helping teams maintain focus and motivation. I work confidently with SQL, AirTable, ClickUp, Notion, Make (no-code), and BI tools. I implement automation (including AI-based solutions) to optimize workflows and enhance decision-making quality, and I apply project management methodologies to drive operational change.
Core competencies
  • Business process modeling, analysis, and optimization
  • Financial modeling and unit economics
  • Market size and competitor analysis
  • Information structuring, goal and task decomposition
  • Building dashboards, preparing reports and presentations
  • KPI and OKR development and analysis
  • Strong academic background in mathematics and IT
Experience
Consulting
Project-Based Work
June 2025 – Present
Providing expert support to companies in operational management, business analytics, and process automation.
Key Focus Areas:
  • Building and optimizing operational management systems.
  • Business process analysis and optimization: BPMN modeling, bottleneck identification, and development of new operating models.
  • Financial analytics and automation: P&L creation, management accounting setup, development of BI dashboards.
  • Project management and new product launch: goal-setting frameworks, KPI/OKR development, roadmaps, performance tracking, operational standards and procedures.
  • Implementing AI tools to improve business efficiency.
  • Optimization of customer communication processes.

Practical AI (Startup focused on integrating AI into business processes)
Operations Manager
September 2025 – Present (Part-Time)
  • Building operational management systems for the startup from the ground up.
  • Managing cross-functional teams.
  • Developing sales strategy and customer relationship processes.
  • Financial planning for business units and companies.
  • Designing and implementing methods and tools to improve customer experience.

London Gates Education Group (International children's educational offline center)
Head of New Product Launch & Business Analyst
June 2024 - Present
Relaunched 9 upsell educational products within one year: 3 of them delivered significant financial results and became independent business lines; another 3 reached profitability and were integrated into the core product portfolio, strengthening it.

  • Optimized internal operational processes, refined customer touchpoints, implemented automation, and oversaw change management initiatives.
  • Led cross-functional teams (marketing, curriculum designers, sales, finance) in product launches and MVP validation.
  • Conducted market and competitor analysis in the children’s education and psychological services sectors.
  • Built financial models (P&L, Cash Flow) and tested hypotheses to inform product launch decisions.

Key achievements:
  • Relaunched the tutoring services vertical, boosting revenue by 300% in 10 months through revised cross-sell processes and automations in Airtable and CRM.
  • Developed a user-friendly management reporting tool in Power BI, aggregating data from CRM, Excel, and 1C; streamlined managerial accounting for finance, customer service, and accounting, reducing the monthly report preparation time from 15 to 2 days.
  • Optimized the psychological services function by redesigning the organizational structure and motivation system and reworking sales channels, resulting in a 140% revenue increase over 11 months.

Head of Customer Department / Business Operations Manager
June 2020 - June 2024
Oversaw the growth of a client relations team of over 20 staff, including responsibilities for client relationships, student recruitment and retention, financial planning and performance, and staff development.

  • Optimized and automated internal processes using Make (no-code), Airtable, CRM systems, and Google Sheets.
  • Set goals, established KPIs, and conducted regular performance evaluations.

Key achievements:
  • Structured and documented departmental processes and knowledge base in ClickUp, reducing new hire onboarding time by 30% and mitigating information loss.
  • Designed and deployed an automated communication system using CRM, Airtable, and Tilda to reach over 700 clients boosting on-time payments by 25% and freeing up 20% of curators’ working time.
  • Built an internal analytics and reporting system in CRM and Power BI, including a dashboard for monitoring discounts and compensations.

Head of Project Management Office
November 2019 - June 2022
Launched a Project Management Office (PMO) from scratch. Over 3 years, successfully integrated project management practices into the company’s operations.

  • Trained team members in project management methodologies and tools (Agile, Kanban, RACI, Gantt charts, and others), conducted internal workshops, and developed templates and documentation in ClickUp and Notion.
  • Implemented PMO performance metrics and created a comprehensive knowledge base in ClickUp.

Selected Project Examples:
  • Designed a system using Airtable for material exchange and teacher feedback collection during a children’s conference with over 230 participants and 50+ educators.
  • Built an automated system using Make, Airtable, Python, and email to facilitate over 1,200 online meetings in just 3 days for parents and teachers reducing administrative time for parent-teacher conferences by 70%.

Educational Program Manager
January 2019 - November 2020
  • Was responsible for organizing study sessions for 140+ students per day.
  • Supported parents and students with onboarding, feedback, goal-setting, communication, and financial matters.
Education
Design and Technology of Electronic Devices, Moscow State Aviation Technology University, Master’s in Engineering and Technology
Interior Architecture, Diploma of University of Hertfordshire, Diploma of Higher education
Business analytics, Netology, Professional retraining program

Licenses & certifications:
SQL and database management, 70 hours
Basic Course of Management and Construction of the IT-contour of the Company, KT.Team, 40 hours
Python, Netology, 14 hours
Tools
Excel | SQL | Tableau | Power BI | Yandex DataLens | Airtable | basics of Python | Miro | Notion | Tilda | Visio | Drawio | Make | Notations IDEF0, BPMN 2.0, EPC
Reports P&L, Cash Flow | MS Office | Google Sheets | ClickUp | Supa | Figma | Canva | PowerPoint | AI | Chat GPT | Perplexity
Quickly master new tools.
Hobbies
I’m inspired by traveling, creating my own line of cultural accessories, organizing museum tours for friends and colleagues, and enjoy skiing.
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